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Brit Pakistani food retailer finds new market in Morocco

A British Pakistani businessman has made history by being the first to open his retail business chain in the North African state of Morocco.

Najib Khan, a well-known British Pakistani community figure from London and Chairman of Sunstar Group, has started his super retail business in Marrakech. This is a joint venture of Sunstar Grouo, Thothaal Group and Payless Group led by Mr Najib Khan himself.

The grand opening of the business initiative was attended amongst others by Syed Ishrat Husain, Miss Universe Great Britain Chloe -Beth Morgan, Chairman of Costcutter Colin Graves, and UKPCCI officials Qamar Raza and Hajia Chaudhary Siddique.

Colin Graves welcomed the opening of the store in the city of more than 100,000 inhabitants and paid tribute to the business acumen and vision of Najib Khan.

Najib Khan commented: “The opening of our business in M’hamid area, of all the places, has been described as ambitious by our fraternity and I can’t really disagree with that. My vision is to take out and expand the British retail brand that has become so successful over the years, not only for the entrepreneurial point of view but also for the reason that this brand is at the heat of serving the local communities. There is an excellent infrastructure and it is only three hours flight from the UK. The market in Britain and Europe is saturated and we were looking for a new area to develop our business. The city of Marrakech is growing and it is a dynamic market which is close to Europe.” Najib Khan explained his vision in the opening speech.

Speaking to the local media Najib Khan admitted that he had undertaken a risk to open such a huge operation in Casablanca while his main business headquarters was London based.

“The local community have responded very positively and appreciated the standard and variety of store. It has really heartened us and we are planning to span out to other cities sooner. At the moment M’hamid does not have a supermarket and the inhabitants have to travel into the city to shop. Being located close to the airport is also attractive for delivery of goods from the UK,” Khan concluded.

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